Does press advertising foster the “Pensée Unique” ? Forthcoming CORE Discussion Paper

The press industry depends in a crucial way on the possibility of financing an important fraction of its activities by advertising receipts. We show that this induces the editors of the newspapers to moderate the political message they display to their readers in order to make their newspaper more attractive as a media support for the advertisers, fostering thereby the ascent of the “Pensée Unique”. 1 CORE, Université catholique de Louvain